That is - nearly all of them are investing heavily in custom maps. We asked Naveen Veeravalli, Engineering Leader at Uber his opinion on why these companies are doing it. So companies want to optimize this experience… Global companies…operating at a massive scale…make a lot of business decisions based on some of the output that mapping provides.” He rightly pointed out, “The user experience is deeply integrated with maps. Innovations in technology, access to decentralized data, and the emergence of an autonomous world have ushered in the new era of map self-reliance.
In this article, we’ll explore what is a custom map stack, the four major reasons why should you invest in it, which companies are building their own stack, and how NextBillion.ai can help. What is a custom map stack?īefore we jump to the reasons, we’ll answer a frequently asked question: what is a custom map stack?Ĭompanies that have location or mobility at the core of their business rely on mapping technology to power their operations. Think of industries like retail, fleet management, long-haul trucking and logistics.
The need for better maps increased even further in the last two decades with the rise of online retail and, the emergence of mobility and delivery services.
